From Zumba to Taco Trucks: Consuming Latina/o Cultures

From the Zumba Fitness Program to Jane the Virgin, salsa night to the ubiquitous taco truck, “Latin” culture is popular. But what do we make of the popularity of “Latin” culture at a time when many Latina/o communities face larger systemic inequalities related to issues such as race, ethnicity, or immigration status? How do organizations and industries represent and market Latinidad to the US public, and how do these forms of popular culture and representation influence our perceptions of Latina/o life in the United States? How do Latina/o consumers view these representations? This course explores these questions through a critical examination of the representation and marketing of Latinidad, or Latina/o identities, in US popular culture. We will pay particular attention to the intersections between Latina/o identities, ideas of “Americanness,” immigration, race, gender, and sexuality in the United States.

Units: 1

Max Enrollment: 25

Prerequisites: None

Instructor: Rivera-Rideau

Distribution Requirements: SBA - Social and Behavioral Analysis

Typical Periods Offered: Every other year

Semesters Offered this Academic Year: Not Offered