How and why does consumerism exercise so great an influence on global culture today? How are our institutions and relationships shaped and transformed by the forces of commodification and consumerism? Are there any realms of life that ought to be free from the market-driven forces of commodification? Can consumerism offer a positive means of cultural critique to processes we wish to resist? In this seminar, we explore the history of consumer culture in the United States and globally, with special attention to understanding the effects of commodification upon the self, human relationships, and social institutions. We will consider both classical and contemporary critiques of commodification and consumerism, as well as arguments for the liberatory dimensions of consumer society. Course projects will give students opportunities to connect theory with questions of practical interest and to develop skills for communicating ideas in a variety of creative formats.

Units: 1

Max Enrollment: 15

Prerequisites: One 100- or 200-level SOC course, or permission of the instructor.

Instructor: Rutherford

Distribution Requirements: SBA - Social and Behavioral Analysis

Semesters Offered this Academic Year: Spring

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